For a very long time this society was groomed by mass psycological marketing techniques to convince and reshape the thinking of the buying public that their time was too valuable to be standing over a stove to make a meal, when the option of peeling off a plastic seal and popping it into an oven or microwave for 10 minutes while you put your feet up with a glass of wine, chimes with what is deemed modern living. A reorganisation of the hierachy of needs by stealth with an immensely lucrative prize to capture. Brand Loyalty. Said loyalty equates to Billions of Pounds and Dollars annually to shareholders of international conglomerates.

Operating in the same Eco System as the huge power broking conglomerates in the industry that feed us are the independents. As with their contempories here, they are the fringe dwelling independents and sole trader brands that produce and provide Sustinence Art. The alchemy of cooking as opposed to the repetative grey tasting pallete assault that is now accepted as nutrition.

Some of the best food is not presented with any fanfare and pretention. That is the modus operandi of ultra expensive high class establishments. The only difference is strata, better tablecloths and cutlery, well groomed waiters  and a maitre di as it cannot be argued that the thousand percent difference in price can truly be justified. Location and Clientel can be the only valid demarcation line. Only the Ultra rich and the Gullible can have a mindset that justifies £25 for a green salad as being good value.